Amr is an innovation mixologist, passionate about ideas, people, and businesses with the potential to positively impact the world. His most recent post was with Unilever as Global Innovation Director based in the UK and he has had an accomplished career with over 20 years of experience in the FMCG industry with multinational companies. He is a true global citizen with experience in developing and growing famous international brand franchises like Dove, Axe, Clear, Lipton, Clorox and Dettol across diverse markets like Egypt, GCC, Levant, India, Turkey, UK, USA, France, and Russia, many of which he has had an immersive working and living experience.
A consultant, design thinker, business coach, public speaker, trainer and mentor who over the past few years has been involved with a diverse range of corporate, governmental, entrepreneurial and developmental ecosystems which include; Nestle, Minlo, Ministry of Solidarity, Egypt Ventures Ministry of Investment, Creative Industry Summit, MIT Arab Forum for Refugees, Unilever Marketing Academy, Drosos, The American University in Cairo Centre For Entrepreneurship.
His areas of expertise cover; Innovation, Strategy, Branding, Advertising, Entrepreneurship, Consumer Insight & Research, Story Telling, Pricing Strategies, and Personal Branding.
Amr is the Campaigner ENTP personality: entrepreneurial, creative, intuitive, problem solver, enthusiast, change catalyst, abstract thinker, dot connector, challenger, inspirer, and motivator who is passionate about empowering people and businesses.